Business Finance

Business Finance

Monday - March 16 - April 6, 2020

  1. Students will go to https://www.practicalmoneyskills.com/play/financial_football
  2. Students should play one 30 minute game each day
  3. Once you have completed the round, there is an option to "share results with your teacher".
  4. Students will email me their results at kgandy@dcsedu.com
  5. Please maintain your pace and complete a minimum of (5) 30-minute games each week.


Monday - March 9, 2020

  1. Google Classroom - Selling Terms
  2. Google Classroom - KWL Chart
    1. Read the following article and complete the KWL chart regarding how to build customer relationships.
      1. Be Authentic: 6 Key Tactics for Building Strong Customer Relationships
  3. Has anyone had a bad experience with customer service at a particular company? Maybe your cell phone stopped working and the company would not do anything to help you.  How did that make you feel? Why?
  4. Who has a favorite brand, musician or team you follow on social media? How often do they post? What type of content do they post? Do you know about their personal life? What type of food do they eat? Are they married? Kids? How does seeing their personal choices make you feel about them? Why?
  5. Life Application: Every choice you make will affect someone else whether you know it or not. You are someone's role model.  Choose wisely.

Tuesday - March 10, 2020


  1. Google Classroom - Think Pair Share
    1. Think to create a list of ways to build relationships with potential fans for the concert fundraiser (strategic social media posts, personalized invites, fan contests, etc)
    2. Pair with a classmate
    3. Share your lists with each other
    4. Submit.
  2. Apply knowledge of the selling process and appropriate selling techniques to sell tickets to the event.
  3. TEAM TEACH - assign the following steps in the selling process: prospecting, pre-approach, approach, presentation, handling objections, closing, follow-up.
    1. 20 minutes to build a presentation including the following:
      1. Define your assigned step in the selling process
      2. Provide an example of how the selling process step works in the entertainment industry
      3. Apply the selling process step to the concert fundraiser
    2. Submit your presentation to classroom
    3. Present.

Thursday - March 12, 2020


  1. Google Classroom - The Selling Process
    1. Use the handout as a guide to develop a selling process chart for the concert using one form of technology. (Popplet, WideMapping, SmartArt, Etc)
    2. Submit.
  2. Google Classroom - Selling Process Role Play
    1. Assign students as buyer or seller.
      1. Buyers choose a character to role play
      2. Sellers choose a prospect
  3. Buyers and sellers will have 20 minutes to conduct research in order to complete the handout and develop their roles, including presentation, objections and closing strategies.
    1. Student swill role play in from of the class, one group at a time, using you handout and research.
  4. COMPLETING YOUR CHECKLIST = FREE SHIRT + ADMISSION TO CONCERT
  5. Google Classroom - Merchandising Terms
    1. Research the definition of each term and write the definition using your own words as if you are explaining to a friend
    2. Submit
  6. ALL work must be completed for this 9 weeks by TODAY.

Friday - March 13, 2020


  1. 1/2 day
  2. No Class
Monday - March 2, 2020

  1. Social Media Platform
    1. Creating an online presence is extremely important at this point in time. The majority of individuals are constantly connected to the internet in some way, whether through social media or browsing the internet. The ease of accessibility and innovative technology has made this constant connection more popular than ever. Think about it, if you want to know the start time of a concert, what do you do? Search the internet? Look on social media? If you want to see a list of upcoming events at your favorite hangout, what do you do? Same process. Nowadays, if your business, product or event is not accessible online, you could be missing out of many potential consumers.
  2. 10 Laws of Social Media Marketing
    1. Can you think of a time your favorite band, athlete or clothing brand interacted with you on social media? How did it make you feel?
    2. Why is listening so important to social media marketing?
      1. Life Application: Listening is an important aspect of building any type of relationship.
    3. Why is better to have a smaller number of individuals who interact with you through social media than a larger number of individuals who do not interact?
    4. How can we build a relationship with potential concert attendees through social media?
  3. Divide into 2 groups
    1. One group will be in charge of Facebook, Instagram, and Twitter
    2. One group will be in charge of the event website
  4. Social Media Development and Maintenance - Google Classroom
  5. Website Development and Maintenance - Google Classroom
    1. Maintenance includes
      1. Frequent Posts (photos, polls, videos, etc)
      2. Content monitoring (grammar, spelling, vulgarity, negativity)
      3. Establishing relationships with fans and potential customers (interact with customers through comments, replies, likes, retweet, post engagements)
      4. Analyzing account management statistics to determine the type of content and time/date the garners the most attention
    2. Try posts at various times to see which ones garner the most attention and engagement
    3. DAILY MAINTENANCE IS REQUIRED until the date of the concert.
Tuesday - March 3, 2020
NO CLASS

Wednesday - March 4, 2020

Thursday - March 5, 2020


  1. Bell Ringer - Wallace Survey
Friday - March 6, 2020
Monday - February 24, 2020


  1. Discuss Logo
  2. Discuss T-shirts
  3. Discuss Tickets
  4. Turn in Sponsorships
  5. Assign new Sponsorships - Due Friday.

Tuesday - February 25, 2020

  1. Develop content for use in marketing communications to create event interest.
  2. Marketing communications increase awareness of products, services, or in this case, events. Informing potential consumers is crucial to the success of an event. Each element of the promotional mix plays an important role in marketing communications. The following exercises allow students to create various marketing communications for each element of the promotional mix. The promotional mix is designed like a puzzle, each piece must fit together to create the total picture.
  3. Print Media Portfolio Guidelines
    1. Research each category to gain inspiration
      1. research "tips to create an awesome event poster"
    2. Use a different publishing software for each design in every category
      1. Microsoft Office Publisher
      2. Canva
      3. PosterMyWall
      4. GIMP
    3. Print Media Portfolio can be completed in a digital or print format.
  4. Divide into 2 groups
    1. One group will create a 30 second advertisement for the concert
      1. Radio Advertisement - Google Classroom
    2. One group will create a 30 second promotional video for the concert
      1. Promotional Video - Google Classroom
  5. NOTE: CANNOT EXCEED 30 SECONDS.

Thursday - February 27, 2020


  1. Sales Promotions
    1. Examples?
  2. What sales promotions have you experienced in your own life?
  3. Why do sales promotions work?
  4. What is something you have purchased because of a sales promotion?
  5. How are sales promotions used in the entertainment industry?
  6. Sales Promotion - Google Classroom
    1. Complete the handout using your knowledge of sales promotions.
    2. Consider the market segmentation research when developing your sales promotion package.
  7. Watch this video
  8. What's the format of a typical press conference?
    1. Why are press conferences conducted?
    2. When have you seen a press conference?
    3. What type of people host press conferences?
  9. Press Kit - Google Classroom
    1. Complete on your own and submit all materials to this assignment.
      1. Press Release
      2. FAQ Sheet
      3. Promotional Photos
  10. Venue Attractiveness - Why does this matter?
Friday - February 28, 2020


  1. Social Media Platform
    1. Creating an online presence is extremely important at this point in time. The majority of individuals are constantly connected to the internet in some way, whether through social media or browsing the internet. The ease of accessibility and innovative technology has made this constant connection more popular than ever. Think about it, if you want to know the start time of a concert, what do you do? Search the internet? Look on social media? If you want to see a list of upcoming events at your favorite hangout, what do you do? Same process. Nowadays, if your business, product or event is not accessible online, you could be missing out of many potential consumers.
  2. 10 Laws of Social Media Marketing
    1. Can you think of a time your favorite band, athlete or clothing brand interacted with you on social media? How did it make you feel?
    2. Why is listening so important to social media marketing?
      1. Life Application: Listening is an important aspect of building any type of relationship.
    3. Why is better to have a smaller number of individuals who interact with you through social media than a larger number of individuals who do not interact?
    4. How can we build a relationship with potential concert attendees through social media?
  3. Divide into 2 groups
    1. One group will be in charge of Facebook, Instagram, and Twitter
    2. One group will be in charge of the event website
  4. Social Media Development and Maintenance - Google Classroom
  5. Website Development and Maintenance - Google Classroom
    1. Maintenance includes
      1. Frequent Posts (photos, polls, videos, etc)
      2. Content monitoring (grammar, spelling, vulgarity, negativity)
      3. Establishing relationships with fans and potential customers (interact with customers through comments, replies, likes, retweet, post engagements)
      4. Analyzing account management statistics to determine the type of content and time/date the garners the most attention
    2. Try posts at various times to see which ones garner the most attention and engagement
    3. DAILY MAINTENANCE IS REQUIRED until the date of the concert.
Monday - February 17, 2020


  1. No School

Tuesday - February 18, 2020


  1. Present Promotional Mix Element Presentations (Team Teach)
  2. Developing a Logo
    1. Graphic design elements use colors, images and words to represent the brand of an entity. These designs are generally the first impression consumers receive. Therefore, marketers want to ensure the graphic design elements make a positive impact and leave a lasting impression. Graphic design elements should be easily identifiable and provide a clear representation of the entity. Allowing students to develop graphic design elements for the concert will encourage creativity and self-expression. The graphic design elements will be seen by a large audience, including peers and community members. This type of authentic learning will enable the student to take ownership and pride in his or her work.
  3. What are the components of an effective logo?
    1. How does color affect the perception of the logo?
    2. What are some logos that are easily recognized?
  4. KWL Chart in Google Classroom
    1. Read the article about the Nike Swoosh
  5. Watch video
    1. How are the four types of logos different?
    2. Which type of logo do you think is most commonly used?
    3. What do we hope to accomplish when creating a logo for the concert?
    4. What type of logo should we use to promote the concert?
  6. Ticket Design:
    1. Event Ticket Design in Google Classroom
      1. What is your first impression of the event ticket?
      2. What do the colors say about the event?
      3. Besides admission, what is another purpose of tickets?
    2. What information should be included on the concert tickets?
  7. What promotional merchandise do we want to sell or giveaway at the concert?
    1. What information should be included on promotional merchandise?

Thursday - February 20, 2020


  1. Divide into 2 groups
  2. See Promotional Content Proposal Guidelines in Google Classroom
  3. Each group MUST:
    1. Design a logo - using publishing software (publisher, Canva.com, etc.) to design a logo for the concert fundraiser
    2. Create a ticket design - using publishing software (publisher, Canva.com, etc.) to design tickets for the concert fundraiser
    3. Design a t-shirt - using publishing software (publisher, Canva.com, etc.) or an online t-shirt design platform (Custom Ink, Uberprints, etc.) to design a t-shirt for the concert fundraiser
    4. Design one (1) additional promotional merchandise item – use a promotional merchandise company (Staples, Vistaprint, Pinnacle Promotions, etc.) to design a promotional merchandise item for the concert fundraiser. Must provide evidence to support their choice.
  4. Each group will present your Promotional Content Proposal to the class in the form of a sales pitch presentation TOMORROW!
  5. Each group must determine the most effective way to "sell" their promotional content proposal.

Friday - February 21, 2020


  1. Present your Promotional Content Proposal to the class
  2. Teacher will upload ideas to a google form
  3. VOTE ON MONDAY so we can send off the t-shirt design and get the tickets printed/ordered.
  4. Develop content for use in marketing communications to create event interest.
  5. Marketing communications increase awareness of products, services, or in this case, events. Informing potential consumers is crucial to the success of an event. Each element of the promotional mix plays an important role in marketing communications. The following exercises allow students to create various marketing communications for each element of the promotional mix. The promotional mix is designed like a puzzle, each piece must fit together to create the total picture.
  6. Print Media Portfolio Guidelines
    1. Research each category to gain inspiration
      1. research "tips to create an awesome event poster"
    2. Use a different publishing software for each design in every category
      1. Microsoft Office Publisher
      2. Canva
      3. PosterMyWall
      4. GIMP
    3. Print Media Portfolio can be completed in a digital or print format.
  7. Divide into 2 groups
    1. One group will create a 30 second advertisement for the concert
      1. Radio Advertisement - Google Classroom
    2. One group will create a 30 second promotional video for the concert
      1. Promotional Video - Google Classroom
  8. NOTE: CANNOT EXCEED 30 SECONDS.
Monday - February 10, 2020
  1. How does creating a budget improve the financial decisions you make in your personal life?
  2. The concept of a budget is essentially a plan for the money you expect to receive and the money you expect to spend. While it might sound funny to create a plan without exact numbers, budgets help to ensure money is not overspent and aids in the practice of saving money. Although estimation accounts for a large portion of the budget, people who budget their money are typically more financially stable than those who do not. This is also true when organizing and planning for an event, such as the concert on campus. Generally, the purpose of hosting a fundraiser or event is to generate funds. It is imperative to create a budget that will distribute funds wisely and maximize profits.
  3. When creating a budget, you must estimate your expected income and expenses. Income can simply be defined as the money received. Ticket sales and sponsorships typically account for the largest portion of event income. However, designing your event to generate income in multiple ways is wise, especially for events intended to raise funds. This can be accomplished through selling t-shirts, offering vendor rental space and concessions. These are only a few options. Be creative when discussing ways to increase income. Expenses, or expenditures, can be simply defined as money spent. Expenses cannot be avoided when hosting an event. However, they can be minimized greatly through strategic planning. Some businesses may be willing to donate items or offer a discount in exchange for advertisement. Be persuasive and polite when soliciting assistance. A good sales pitch will go a long way. It is important to remember, when hosting an event, it is not uncommon to run into hidden or unexpected expenses. A good budget will allow for unexpected expenses and ensure financial success of the event.
  4. Life Application: Plan for the unexpected. Unfortunate circumstances will occur, and you will be glad you did.
  5. Once your budget is complete, the budgeting process is not finished. Updating and adjusting your budget on a regular basis will allow for more accurate assessment of your goal achievement progress. It will also assist in making informed decisions regarding your event.
  6. Distribute Handout 19: Budgeting Terms
    1. Define each term using your own words.
    2. Share your definitions with the class.
    3. Turn in.
  7. KWL Chart in Google Classroom
    1. Read this article and complete the KWL Chart regarding celebrity budgeting habits
      1. What do you think it means to be frugal?
      2. Why do you think these celebrities made the choice to exhibit budgeting habits?
      3. What budgeting havits do you exhibit on a daily basis?
      4. Can you name some celebrities or athletes who have not been frugal and went bankrupt?
      5. How do celebrities and athletes go into debt and lose all of their money?
  8. Think Pair Share in Google Classroom
    1. Think to create a list of potential income options (t-shirts, concessions, etc)
    2. Pair with a classmate
    3. share your list
    4. What are you three favorite potential income options and WHY you think each one will increase net profits of the concert?
    5. Turn in 

Tuesday -February 11, 2010

  1. Cost Benefit Analysis Example in Google Classroom
    1. How could you use a cost benefit analysis in your personal life?
    2. Besides products, what else could you compare using a cost benefit analysis?
    3. How will a cost benefit analysis help us to maximize our profits for the concert?
  2. Cost Benefit Analysis in Google Classroom
    1. Complete the handout by researching three potential products to sell at the concert
      1. estimate suggested retail price and projected units sold.
        1. Suggested retail price - how much will someone pay for the item?
        2. Projected units sold - How many items will be sold?
    2. Turn in
  3. Develop an event budget
    1. Creating an event budget helps to predict the financial outcome of an event. Will there be a net loss or a net profit? It is not possible to know every cost or amount of income from the beginning. Therefore, adjustments can and should be made throughout the event planning process. Referring to the budget is extremely important when making financial decisions regarding the event. These steps will assist in avoiding loss and achieving the financial goals set forth for the event.
  4. Event Budget Example in Google Classroom
    1. Go over as a class
    2. Discuss line items, format and calculations

Thursday - February 13, 2020

  1. Event Budget Analysis in Google Classroom
    1. Complete the handout while referring to the example
    2. As a class, create an event budget for the concert using google sheets.
      1. Share the spreadsheet with each other.
      2. income - sponsorships, ticket/merchandise, giveaways, miscellaneous
      3. expenses - venue, decorations, advertisements, cost of merchandise, giveaways, miscellaneous
      4. **Research to make educated estimates
      5. ***We will update this spreadsheet with actual amounts throughout the planning process.
  2. According the the event budget estimated profit, will we achieve SMART goal #1?
  3. What specific adjustments can be made to increase net profits?
  4. How can we plan for unexpected expenses?

Friday - February 14, 2020

  1. How is promotion different from advertising?
  2. One of the key aspects of executing a successful event is clear communication. Potential attendees must be able to receive information regarding the event easily and effectively. This is achieved through the concept of promotion. Although promotion is commonly confused with advertising, it is actually much more. In fact, promotion can be described as all marketing communication, which includes everything from building relationships with the public to door knocking sales campaigns. Strategic coordination of each element of promotion will help to ensure event success. Promotion is similar to a puzzle, in that each piece is different, but necessary for completion. The main elements of promotion are advertising, public relations, personal selling and sales promotion. These elements are frequently referred to as the promotional mix.
  3. Advertising – Traditionally, advertising consists of print media and broadcast media. However, innovative technology has changed the way many entities advertise. With the decrease in newspaper circulation, print media, such as newspaper ads, is moving towards a more electronic approach. The same is true for broadcast media. For example, due to the growth in satellite radio and music streaming, an increasing number of people no longer listen to traditional FM radio stations. Therefore, radio advertisements do not reach the mass amounts of listeners it once did. Being able to change and adjust advertising methods is imperative to effective promotion.
  4. Public Relations – Public relations is a marketing activity designed to protect your public image. There are two types of public relations, proactive and reactive. Proactive public relations can be described as presenting your image in a positive manner. For example, issuing a public statement about a generous contribution to a community park creates a positive image. Reactive public relations is used to change the public perception of a negative situation. Reactive public relations is commonly referred to as crisis management and is frequently used in the entertainment industry. Whether it’s an athlete that gets arrested or a political statement made by an actor, public statements to “smooth the waters” are made on a regular basis. Public relations communication can be made in the form of a press release, press kit or press conference.
  5. Personal Selling – Direct contact with a consumer makes the promotional process more personal. That is why personal selling is an important element. In a world that lacks personal interaction, potential consumers appreciate face to face contact when making a buying decision.
  6. Sales Promotion – Sales promotions are developed in order to encourage potential consumers to purchase a product. Sales promotions can be in the form of loyalty programs, coupons, rebates, contests and much more. Marketers must be creative when developing sales promotions and also consider the psychological aspect of consumer buying habits. Knowing the way a consumer thinks is key when developing sales promotions. For example, is a BOGO deal more appealing than a rebate or coupon?
  7. Divide into 4 groups: Advertising, Sales Promotion, Public Relations, Personal selling
    1. Thoroughly define your promotional mix element
    2. PRovide real world examples (pictures and video)
    3. Provide suggestions of how this element can be used to promote the concert
  8. 50 minutes to develop your presentation
  9. Present your promotional mix element to the class using a form of technology
Monday - February 3, 2020

  1. Identify potential event sponsors.
  2. Use your knowledge of sponsorship concepts to identify potential sponsors for the concert.
  3. Distribute Handout 16: Think-Pair-Share (TPS). 
    1. Complete the handout:
    2. Think to create a list of potential sponsors.
    3. Pair with a classmate.
    4. Share your list with each other. 
  4. share your three favorite potential sponsors and WHY they think each one would be a good sponsor for the concert. 
  5. Obtain sponsorships for the concert. 
  6. Working to obtain sponsorships requires a lot of effort and determination. Students can be successful at this task by developing a sponsorship proposal.
  7. Assign each student a different potential sponsor.
  8. Distribute Handout 17: Sponsorship Proposal.
    1. Create a sponsorship proposal for their assigned potential sponsor.
    2. Explain how each sponsorship proposal should be specific to each potential sponsor. Tailoring the proposal to each sponsor will make it more personal and relatable. 
    3. Be creative and use the handout only as a guide. 
Monday - January 27, 2020

  1. Develop a customer profile related to the target market. This task requires a large amount of research. However, by creating a customer profile for the target market, students will be able to make informed decisions regarding the marketing strategies used to promote the concert. 
  2. Distribute Handout 2: Independent Research. 
    1. use the handout as a guide to their research. 
    2. Topic: Assign each student one of the 4 types of market segmentation (Geographic, Demographic, Psychographic and Behavioral) 
    3. Students will Team Teach using the following format:
      1. Divide the class into groups based on their market segmentation independent research assignments. (Ex. - All students who researched Geographic segmentation grouped together.) 
      2. Each group must compile their market segmentation research and provide a thorough definition and one example to help explain the concept of their assigned market segment. 
      3. Allow each group 10 minutes to develop a presentation.
      4. Each group will present their market segment (definition and example) to the class using one form of technology (PowerPoint, Prezi, PowToon, NearPod, etc.).
      5. After each presentation, review the concepts presented by the students and solicit questions from the audience. 
  3. Distribute Handout 9: Customer Profile.
    1. Explain and discuss the event #1 example. 
  4. Classroom discussion: 
    1. Why are Coachella event promoters concerned with the hobbies and interests of their target market? 
    2. Is there anything on the customer profile that is surprising? Why? 
    3. What other variables could be added to the customer profile?
    4. Which variables would change if event #1 was Bonnaroo (Located in Tennessee) instead of Coachella? Which variables would stay the same? 
  5. Complete the handout using their knowledge of market segmentation. 
  6. Classroom discussion:
    1. What are the advantages of using market segments to promote an event? 
    2. What are the disadvantages of using market segments to promote an event? 
  7. Distribute Handout 10: Concert Customer Profile. 
    1. Complete the handout using their knowledge of target market and market segmentation. 


Tuesday - January 28, 2020


  1. Essential Question: How are sponsorships beneficial for each entity involved?
  2. Obtaining sponsorships for an event could mean the difference between a good event and a great event. Sponsorships can provide not only financial support for an event, but also legitimacy. An event sponsored by well-known businesses lets your potential consumers know your event is worth attending. Before you begin contacting potential sponsors, there are a few factors that must be considered. 
  3. Size – You should determine the size of your event. Do you expect a large number of attendees? Decide on an approximate number with evidence to back it up. Why do you expect that particular number of attendees? This information will also be very important to your potential sponsors. 
  4. Audience – Know your audience. This is where your market segmentation research and concert customer profile will be beneficial. If your target market is teenagers, it would be wise to contact potential sponsors who are interested in gaining the attention of teenagers, such as local ice cream shops or boutique clothing stores. 
  5. Event Location and Online Presence – Where and how will the sponsorship gain the attention of attendees? While physical location, such as logo placement and banners, are important, online presence is becoming increasingly popular and may be more appealing to potential sponsors. Online presence, such as event websites and social media, is an important aspect of marketing and should be considered when developing various sponsorship packages and writing sponsorship proposals. 
  6. After considering these factors, you should have a good idea of the type of potential sponsors your event will attract. The next step is to develop sponsorship packages. It is important to have different levels of sponsorships in order to meet the various needs of potential sponsors. For example, local businesses may want to participate but might be unable to sponsor the event at the financial level of a corporation. 
  7. Once sponsorship packages are developed, it is time to identify potential sponsors and begin writing sponsorship proposals tailored to each individual entity. This individualization creates a personal aspect and aids in building a good foundation for a successful working partnership. 
  8. Remember, not every potential sponsor you contact will be willing to participate. Do not let this discourage your students. 
  9. Life application: Throughout your life, you may receive a thousand no’s, but it is important to pick yourself up and try again. Sometimes, all it takes is one yes to change your life.
  10. Brainstorm and discuss the potential benefits and risks of all parties involved.
  11. Distribute Handout 14: Levels of Sponsorship. 
  12. Introduce the concept of sponsorship levels. 
    1.  Discuss the various elements and formats.
    2.  Discuss the importance of simplicity and visual appeal.
    3. Potential sponsors want to view and compare their options easily and quickly

Thursday - January 30, 2020


  1. Distribute Handout 2: Independent Research.
    1. Use the handout as a guide to your research.
    2. Topic: Music Festival Sponsorship Levels
    3. Identify benefits provided to sponsors of various music festivals. (Ex. Logo placement, social media mentions, parking, etc.) 
    4. Hint: Searching “Music Festival Sponsorship Levels” will provide numerous examples of sponsorship level charts.
  2. Share your research.
  3. classroom discussion:
    1. Did any benefits provided to sponsors surprise you in anyway? Why?
    2. What benefits did you find unusual?
    3. How were the benefits presented? Chart? Paragraph form?
    4. How were the sponsorship levels named? Are the names important? Why?
  4. Distribute Handout 15: Sponsorship Levels.
    1. Complete the outline.
  5. Using your completed outline, create a visually appealing chart. 
    1. use different fonts, colors, and clipart to increase the visual appeal. 
  6. Present your charts to the class and share your ideas.
  7. Collectively decide of the final four sponsorship levels to be used for the concert fundraiser

Friday - January 31, 2020


  1. Identify potential event sponsors.
  2. Use your knowledge of sponsorship concepts to identify potential sponsors for the concert.
  3. Distribute Handout 16: Think-Pair-Share (TPS). 
    1. Complete the handout:
    2. Think to create a list of potential sponsors.
    3. Pair with a classmate.
    4. Share your list with each other. 
  4. share your three favorite potential sponsors and WHY they think each one would be a good sponsor for the concert. 
    1. Obtain sponsorships for the concert. 
    2. Working to obtain sponsorships requires a lot of effort and determination. Students can be successful at this task by developing a sponsorship proposal.
    3. Assign each student a different potential sponsor.
  5. Distribute Handout 17: Sponsorship Proposal.
    1. Create a sponsorship proposal for their assigned potential sponsor.
    2. Explain how each sponsorship proposal should be specific to each potential sponsor. Tailoring the proposal to each sponsor will make it more personal and relatable. 
    3. Be creative and use the handout only as a guide. 
Monday - January 20, 2020

  1. No School

Tuesday - January 21, 2020

  1. Zoom conference with April Clark with Reach and Teach
  2. Submit Concert Name in Google Classroom
  3. Complete your Concert SMART goals for homework. 
    1. We will vote on Concert name and SMART goals Thursday.

Thursday - January 23, 2020

  1. Identify the target market for the concert fundraiser: Students can learn how to identify the target market of an event by analyzing various events they are familiar with, such as awards shows and concert tours.
  2. Target Market: a specific group of consumers at which a company aims its products or services. 
    1. write the definition of target market in their own words as if they were explaining the concept of target market to a friend or colleague.
    2. share your definitions with the class
  3. Target Market
    1. What group of people will most likely attend the concert?
    2. How does an entertainment entity identify and communicate?
    3. Creating a successful marketing plan begins with identifying consumers of the product or service you are attempting to sell.  Every product or service will appeal to the wants and needs of a certain market.  For example, the target market of a new shade of lipstick may be an adult female, while the target market of a new line of baby bottles may be an adult female or male with children.  Target marketing is developing a strategy with your consumers in mind.  However, it is more beneficial to take target marketing one step further by using market segmentation.  Market segmentation breaks the target market into smaller, more specific groups.  This allows the marketer to promote their product or service differently to each group.  Market segmentation consists of four categories: Demographic, Geographic, Behavioral, and Psychographic.
      1. Demographic Segmentation. Demographic qualities include personal statistics, such as age, gender, income, ethnicity, and occupation.  Demographic segmentation is one of the most clearly identifiable. Therefore it is one of the most commonly used segments. Every person has an age, gender, and income which makes demographic segmentation the easiest way to diversify individuals.
      2. Geographic Segmentation. Consumers can be segmented geographically by region, climate or population density.  This segment can also include the distance at which a consumer will travel to obtain a product or service.
      3. Behavioral Segmentation. How is the consumer going to use the product? Consumers can be divided into segments by answering this simple question. Variables that affect behavioral segmentation is usage rate, buying status (potential, first-time, occasional, or repeat consumers), and brand loyalty.
      4. Psychographic Segmentation.  Everyone has different values, beliefs, and attitudes.  Consumers can be segmented based on how they feel and think about a product or service.  Surveys are very useful when grouping consumers based on psychographics.
  4.  Identifying the target market and creating a market segmentation profile will prove to be extremely beneficial when determining the most effective marketing strategies to promote a rock concert. Although this step can be time-consuming and vary greatly depending on a number of variables, the research gained will aid in the decision-making process throughout this program.
  5. Distribute Handout 6: Target Market 
    1. Complete the handout by researching each event. Make informed decisions and provide evidence to support your decision.
  6. What elements of each event aid in determining the target market? (Genre, Venue, etc.)
  7. How does the mode of communication (social media, email, telecommunications, etc.) change depending on the target market?
  8. When is it possible to have more than one target market for a particular event?
  9. Brainstorm and create a list of potential target markets for the concert.
    1. Examples: Middle School Students, High School Students, Athletes, Community Members, etc.
  10. Debate different target market options using the following activity:
    1. Each student will choose the target market they believe is most feasible.
    2. Group students based on their choices (similar choices together).
  11. Distribute Handout 7: Debate Instructions.
    1. Use the handout as a guide to moderate the debate. Be polite and respectful to your opponents.
    2. Each team will debate using evidence to defend their target market choice.
  12. Collectively decide on the final target market for the concert fundraiser. 
  13. ***Life application: It is okay to have different opinions, it is not okay to disrespect someone with a different opinion. Everyone is different, which means you are not always going to agree with everyone. However, a sign of maturity is being able to disagree without being disrespectful. 
  14. Distribute Handout 8: Market Segmentation. 
    1. Log into Google Classroom and complete the handout using your knowledge of market segmentation

Friday - January 24, 2020

  1. Develop a customer profile related to the target market. This task requires a large amount of research. However, by creating a customer profile for the target market, students will be able to make informed decisions regarding the marketing strategies used to promote the concert. 
  2. Distribute Handout 2: Independent Research. 
    1. use the handout as a guide to their research. 
    2. Topic: Assign each student one of the 4 types of market segmentation (Geographic, Demographic, Psychographic and Behavioral) 
    3. Students will Team Teach using the following format:
      1. Divide the class into groups based on their market segmentation independent research assignments. (Ex. - All students who researched Geographic segmentation grouped together.) 
      2. Each group must compile their market segmentation research and provide a thorough definition and one example to help explain the concept of their assigned market segment. 
      3. Allow each group 20 minutes to develop a presentation.
      4. Each group will present their market segment (definition and example) to the class using one form of technology (PowerPoint, Prezi, PowToon, NearPod, etc.).
      5. After each presentation, review the concepts presented by the students and solicit questions from the audience. 
  3. Distribute Handout 9: Customer Profile.
    1. Explain and discuss the event #1 example. 
  4. Classroom discussion: 
    1. Why are Coachella event promoters concerned with the hobbies and interests of their target market? 
    2. Is there anything on the customer profile that is surprising? Why? 
    3. What other variables could be added to the customer profile?
    4. Which variables would change if event #1 was Bonnaroo (Located in Tennessee) instead of Coachella? Which variables would stay the same? 
  5. Complete the handout using their knowledge of market segmentation. 
  6. Classroom discussion:
    1. What are the advantages of using market segments to promote an event? 
    2. What are the disadvantages of using market segments to promote an event? 
  7. Distribute Handout 10: Concert Customer Profile. 
    1. Complete the handout using their knowledge of target market and market segmentation.

Monday - January 13, 2020

  1. CONCERT APPROVED!
  2. Who's attended a concert?
    1. Share your experiences
  3. How did you react when the band or musician first walked on stage?
  4. How did the experience affect the relationship of those you attended the concert with? (Was your friendship strengthened? Did you make new friendships?)
  5. How did you feel before, during, and after the concert?
  6. How do you think a live concert on campus will affect the students of this school?
  7. What activities do you think are involved in the marketing, promotion, and execution of a live concert?
  8. Which basic marketing principles could be used in the entertainment industry to successfully promote a concert?
  9. *You will be assessed on your knowledge of marketing through your participation in the promotion and execution of a concert.

Tuesday - January 14, 2020

  1. ESSENTIAL QUESTION How would a marketing agency benefit from setting goals for each specific client and case? 
  2. Click the link to join Canvas and take the Safety Quiz.  Retake it until you make a 100. CANVAS
  3. OVERVIEW In order to be successful, setting goals is an absolute must. Putting goals in place will allow you to control your focus and find your direction. Goals act as benchmarks that help you to monitor your progress and gage your success. Think about it – if your goal is to raise $1,000 for breast cancer research, and so far you have raised $500, it is easy to see you are halfway to meeting your goal. Not all goals are as simple as this example. In fact, personal and professional goals are generally much more complex. That is why knowing how to set goals is just as important as the actual goal, itself. The first step in the goal setting process is to carefully consider the outcome you want to achieve. One should also understand hard work is crucial to accomplishing your goal. Using the SMART technique, will help to ensure your goals are meaningful and effectively designed. The SMART technique requires goals to be Specific, Measurable, Attainable, Relevant, and Time bound. 
  4. Specific. Having a specific goal will aid in identifying the direction you plan to take action. Remember, until you know exactly where you want to go, you will have a hard time getting there. 
  5. Measurable. In order to serve as a benchmark for success, goals must be measurable, meaning it has quantitative value. For example, instead of setting a vague goal, such as “reduce customer complaints”, simply say “reduce customer complaints by 5% in the next 2 months.” This detailed value gives you a point at which you can measure your success. 
  6. Attainable. Setting attainable goals may seem like common sense. However, don’t forget to be realistic. Be honest with yourself. If you set goals that are unattainable, you will only end up frustrated and your confidence will suffer. On the other hand, don’t set goals that are too easy. Goals should be meant to challenge you and help you grow. 
  7. Relevant. Ensure your short term and long term goals align. Ask yourself, “Is this goal relevant to the long term results I want to achieve and the direction I want to pursue?” 
  8. Time bound. Set a deadline for your goals. Seeing the finish line will provide a sense of urgency and motivation to achieve your goals. 
  9. The SMART technique can be adjusted and applied to fit any goal. When establishing your SMART goals for this unit, consider the purpose of hosting a concert on campus. Obviously, raising funds is an enormous benefit. However, the concert is also designed to provide additional benefits, such as improving school climate and demonstrating effective marketing strategies. In this lesson, students will examine SMART goal examples, develop SMART goals pertaining to the concert and ultimately understand the importance of setting professional and financial goals in their own personal lives. 
  10. Pass out KWL Chart
    1. Read the article and complete the KWL Chart regarding Stephen Curry's success in the NBA.
  11. As a class, watch this video: Stephen Curry - Success is Not and Accident
    1. What actions made Stephen Curry the most impressive to strength and conditioning coach, Allen Stein?
    2. When do you think Stephen Curry made the choice to be successful?
    3. What actions could you be taking now to achieve your long term goals?
  12. Exit Slip - Turn in KWL Chart for a grade.

Thursday - January 16, 2020

  1. Pass out Independent Research
    1. Use the handout as a guide to your research
  2. Topic: A Success Story of a Famous People (athlete, musician, business mogul, etc.)
    1. Did the knowledge you gained through your independent research surprise you in any way?
    2. Why?
    3. What did the person you researched have anything in common with Stephen Curry?
    4. How was the person you researched different from Stephen Curry?
    5. What actions should be taken by someone who is striving to achieve their goals?
    6. What goals have you set for yourself and what actions are you taking to achieve those goals?
  3. Distribute SMART Goals
    1. Read yesterdays blog about SMART goals again.
    2. What are some examples of SMART goals?
  4. Distribute Goal Analysis
    1. Analyze 3 SMART Goal examples and then your own personal SMART Goal.
    2. Share SMART goals.
  5. Develop goals pertaining to the culminating activity (concert on campus) using SMART techniques.

Friday - January 17, 2020

  1. Distribute Goal Development
    1. Write 3 SMART goals for the concert fundriaser
      1. SMART Goal 



       

       
      

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